Brand and press kit

Flip it like it's hot

The FileFlippers logo, colours, type and voice. All of it downloadable, none of it negotiable. Read the rules, take the files, make something good.

02 · Colour

Two loud, four quiet

Pink and Lime do the shouting. Soft Black, Ink, Bone and White hold everything together. No other colours appear anywhere, ever. Click a card to copy the hex. Click the codes for RGB.

Pink
Primary accent
#F5ACFEcopy
245 · 172 · 254copy
Lime
CTAs and success. One per view
#BBFD6Bcopy
187 · 253 · 107copy
Soft Black
Email and inverse-social dark
#1F1F1Fcopy
31 · 31 · 31copy
Ink
Web and app canvas, with the gradient
#262225copy
38 · 34 · 37copy
Bone
Light canvas. Never plain white behind things
#F5F2EBcopy
245 · 242 · 235copy
White
Body text on dark. Type and UI only
#FFFFFFcopy
255 · 255 · 255copy
The gradient
linear-gradient(180deg, #1F1F1F 0%, #402E3A 100%)
Click to copy the CSS
Dark canvas

Web and app. Always the gradient, never flat Ink. The warmth at the bottom is the whole point.

Email canvas

Solid Soft Black. No gradients in email, clients butcher them.

Light canvas

Solid Bone for social. Soft Black shapes on top for the colour-block look.

03 · Type

A serif with opinions

Instrument Serif carries the headlines. Inter does the work underneath. Both specimens below are live: type in them, drag the sliders, break things. Both fonts are free on Google Fonts.

Instrument Serif
Size 84px
Send files, get paid
↑ this is editable, go on
Inter
Size 32px
Weight 500
25 GB transfers. 50+ conversion formats. Zero commission on payment-gated delivery.
↑ also editable
Headlines
Instrument Serif, italic by default. Regular 400 is the only weight it has, which keeps everyone honest.
Body and UI
Inter 400. Buttons and labels at 500, uppercase, tracked out. Save 700 for moments that earn it.
Email fallbacks
Georgia for the serif, system sans stack for the body. Webfonts in email are a coin toss.
Case
Sentence case everywhere. Headlines never end with a full stop.
04 · Voice

Talk like a working creative

Because that's who built this and who uses it. Casual, specific, confident. If a line could appear in a Salesforce ad, it dies here. Some live examples:

Revolutionising file transfer
Better at moving files
Empowering creators everywhere
Built for creatives
Unlock your creative potential
Get more done
In today's digital landscape...
Look,
A powerful, seamless, intuitive solution
Show what it actually does
We can't see your files
We don't read your files

Do

  • Use real numbers. "25 GB files" beats "large files" every time
  • Vary sentence length. Short ones hit. Longer ones carry the explanation when the reader needs it
  • Lead with the story or the feeling. The product is the punchline, never the opener
  • Be funny when it earns it. Never when it's trying
  • Sentence case, everywhere, including headlines

Don't

  • Em dashes as emphasis. Full stops, new sentences, or commas instead
  • "Not just X but Y" constructions. Write "X. And Y."
  • Adjective stacks. One per noun, and make it count
  • Generic SaaS words: seamless, powerful, robust, streamline, leverage
  • Corporate hedging: "please note", "it should be noted"
  • Naming competitors in anything public. We sell on our own merits
  • Fake urgency. No countdown timers, no "only today"
05 · Backgrounds

Canvases for press use

Stills from the brand film plus the colour-block art from our download pages. Use them as supplied for articles, thumbnails and embeds. Don't crop weirdly or stick another logo on top.

Brand film stills · 1920×1080

Download page backgrounds · 2560×1440 · with lockup

06 · Downloads

Take the files

Free to use for coverage, partnerships and integrations. SVG where you can, PNG where you must.

Logo

The full lockup with the mark, wordmark and TM.

FileFlippersLogo.svg
FileFlippersLogo_Dark_2x.png
FileFlippersLogo_WEB_2x.png
SVG ↓

Icon

The chevrons on their own, always angled. Avatars, favicons, social profiles.

FileFlippers_Icon_Angled.svg
FileFlippers_logo_icon.png
FileFlippers_logo_icon_web.png
SVG ↓

"Sent with" badge

The attribution badge from download pages and emails.

SentWithFileFlippers_Logo.svg
sent-with-fileflippers-logo.png
SVG ↓

Colours

The palette as CSS variables, ready to paste.

6 colours + gradient
Copy CSS ↓
Or just grab everything
Download the full kit ↓
07 · Press

Writing about us

Boilerplate you can lift straight into a piece. Copy buttons included, because retyping is for 2009.

One line

FileFlippers is a file transfer platform for creative freelancers. Clients get a watermarked preview, pay through Stripe, and the real file unlocks. FileFlippers takes zero commission on those payments.

The longer one

FileFlippers moves big files for motion designers, editors, photographers and small studios. The bit nobody else does: payment-gated delivery. Send a watermarked preview, the client pays, the final file unlocks. The money goes straight to the creator's Stripe account with no platform cut. It also converts files between 50+ formats in transit and never trains AI on anything you send.

Facts on file

Pre-launch, waitlist live at fileflippers.com. UK company. Three plans: free, Pro at £11.99 a month, Squad from £16.99 plus seats. Free tier does 5 GB files and 15 transfers a month, which is more than some paid tiers elsewhere.

Talk to a human

Built by a motion designer who got tired of sending final files into the void and hoping the invoice followed. Up for interviews and podcasts about file delivery, getting paid as a freelancer, and building small software.

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